Exhibition Microsite

INSTRUCTIONS

1. Using  SF MOMA  and  YBCA  archives as a source for content, select a past exhibition.
2. Create a microsite showcasing the work in that exhibition.

Het Nieuwe Instituut by Moniker.

OBJECTIVES

Determine the tone and focus of your selection. How can you make a website that highlights the information (location, date, time, descriptions, metadata, etc) about this exhibition while showcasing the content in an engaging way? How can you explore different ways of showing the tone? Should it be legible? Formal? Ambient? Obtuse?

Consider the ideal viewing conditions for your site. Are you literally representing the in-person experience online as in the case of  404 Error: The Object is Not Online ? Are you meant to view your exhibition within the space on your phone like  Minneapolis Sculpture Garden ? Consider augmenting your website with a physical display – are their objects meant to be viewed IRL along with your website? Can you print your website out? Does your website supplement visiting the SFMOMA or YBCA in person?

REQUIREMENTS

• Showcases at least 3 artworks from a previous SFMOMA or YBCA exhibition
• Features descriptive text contextualizing the show and website
• Challenges notions of digital and physical space and/or materiality and immateriality

Matisse Cut-Outs at the MoMA

REFERENCES

• Cindy Sherman, MoMA  by  Marc Kremers
• Talk to Me, MoMA  by  Stamen Design
• Magritte: The Mystery of the Ordinary, MoMA  by  Hello Monday
• Matisse Cut-Outs, MoMA  by New York Times Interactive
• Kerry James Marshall: Mastry, MCA
• Endless 80s, Red Bull Music Academy , by  Folder Studio
• 404 Error: The Object is Not Online, Canadian Centre for Architecture , by  Rumors
• Apotheosis, The National Gallery in Prague , by  Zak Group
• Mac Photographic Archive , by  Lizzie Malcolm
• Haroon Mirza’s /o/o/o/o/ , by  A Practice for Everyday Life
• Zero, Guggenheim
• Storyline, Guggenheim
• Adapter Museum
• Het Nieuwe Instituut  by  Moniker
• Temporary Stedelijk
• Wax Magazine
• Heart of Glass by Luke Archer
• Rhizome
• TumbVR , a gallery plug-in
• to.be/fields , a collage tool

STUDENT EXAMPLES

• Francesca Woodman  by Lucy
• Sister Corita Kent  by Anisha
• Secret World of Stuff  by Eing
• Letterform Archive  by Lexi
• White Paintings  by Erin
• John Baldessari  by Marjerrie

Karel Martens at P!

READING

• Fuck Content by Michael Rock, 2009
• Research & Destroy by Daniel van der Velden, 2005
• The Mission to Save Vanishing Internet Art
• Karel Martens, Joy, and Five Years of P!: An Interview with Prem Krishnamurthy

SCHEDULE

• Week 1: Wireframes Due Wednesday, November 8th Research SF MOMA and YBCA’s past exhibitions and select two separate exhibitions. For each exhibition, develop one website concept. Produce a wireframe/sketch of each direction, beginning with the home page and one detail page.
• Week 2: Visual Design Due Monday, November 13 For the selected concept, present a visual design sketch of at least three pages/states. Pretend these are screenshots of your website. If I click through your design sketches, will I understand how this website exists online?
• Week 3: Website Build Review Due Wednesday, November 22 Your initial site should be online. We will spend the next week focusing on coding the larger framework of your site. The design sketch phase is quick in order create the visual language of the site. Be prepared to modify the design and experiment in code.
• Week 4: Mid-Project Eval Monday, November 24 Your site should be functioning as intended. The next week should be spent fine-tuning details and content.
• Week 5: Final Weds, December 6 Present a final exhibition microsite.